Maybe it was the lush tropical climate, or the white sandy beaches that first caught the eye of tourists who began to flock to this Mexican paradise in the late 19th century.

Or maybe it was something more that made John Huston choose Puerto Vallarta as the setting for “The Night of the Iguana” (and the headline-grabbing, off-screen romance of Elizabeth Taylor and Richard Burton).

With so much that Puerto Vallarta has to offer, every moment in this beautiful vacation spot can be shaped to meet your individual desires. Find yourself strolling back in time as you meander down the streets of the historic area of town, or the village of San Sebastian (15 minutes by plane) or follow your own steps to the rhythms of the Mariachi.

Your eyes can feast on beautiful textiles, original works of art from local artists and all over the globe, or the breathtaking beadwork of the Huichol Indians. Your mouth will water with anticipation for the authentic Mexican cuisine, while chefs from around the world serve up delicacies in renowned international restaurants.

You may seek out the pristine white sand of the beach, or do your best to avoid it on one of seven exceptional golf courses.

With ample opportunities for activity at every turn, your adventurous side will never go unfulfilled, unless, or course, you want to give it a rest. In that case, Puerto Vallarta is the ideal location for glorious, sun-soaked inactivity.